The bubbling tensions between YouTube and its content creators has come to a head, with YouTube’s recent crackdown on the way in which its videos are monetized. The latest changes mean that in order for creators to qualify for video monetization and join YouTube’s partner program, they must accrue at least 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers. The backlash of this has resulted in an abundance of “small creators” uploading videos expressing their anger at YouTube’s decision to remove creators, who do not meet this criteria, from their program.
With over 8.9M subscribers, YouTuber, Casey Neistat is no stranger to the video hosting platform. On February 12, Neistat uploaded a video interviewing Chief Business Officer, Robert Kyncl asking him the questions on everyone’s lips. The platform has been heavily criticised for its delay in responding to recent controversies, such as Logan Paul’s notorious “Suicide Forest” video, as well as its most recent changes to its partner program.
With Facebook announcing their new video platform, Watch, it’s got us thinking about the future of YouTube and which other video hosting platforms are on the rise. Watch is a personalised platform that organises new shows into categories, based around what friends and communities are watching on Facebook. Currently only available in the U.S, the platform is being described as a potential for YouTube’s main competitor, with plans to expand the feature internationally. Facebook has also revealed that they have funded some original video content to go up on the platform, following in the footsteps of Netflix and YouTube Red.
So, will YouTube be able to bridge the gap between its content creators and those sitting at the top? Or will creators start to seek out other platforms, such as Facebook’s Watch?
See the full interview here: https://www.youtube.com/watch?v=ycuMyyqBWQY.