Forget Tinder, Bumble and Plenty of Fish, it’s all about Facebook Dating.

Yesterday, at the annual F8 developer conference, Facebook announced that it’s working on a new dating feature. Zuckerberg introduced the concept by reassuring the crowd: “I know a lot of you are going to have questions about this, so I want to be clear that we have designed this with privacy and safety in mind from the beginning.”  The announcement has come as a surprise to many since the Cambridge Analytica story broke in March, revealing issues with Facebook’s privacy settings.

See Zuckerberg announcing the feature here.    

Following the revelation, shares of the Match Group (owners of Tinder and OkCupid) have dropped by 9.6%.

So, how will Facebook Dating work?

According to the CEO, users will be able to create a separate profile to their main Facebook account in which their friends will not be able to see. The profile will only display the user’s first name, similar to Tinder. Reportedly, the chat feature will be text-only and will not allow users to send images or videos to each other.

The matches will reportedly come from a user’s interests, groups/events they’ve liked and mutual friends. The recent announcement has got us thinking about online dating and whether other social media platforms will soon follow Facebook’s lead.

Dating apps have, without a doubt, changed the dating game forever. You no longer even have to leave your bed to arrange a date. “Swipe right” is the latest chat up line and there’s new chances for a match everyday.

Social media has already had an impact on dating. It’s provided people with the ability to interact with each other and form instant connections. Platforms, such as Facebook and Instagram have connected people from all over the world. It’s also given people the confidence to talk to new people that they may have never spoken to or ever got the chance to meet.

However, online dating has it’s cons too. Take American TV show, Catfish, for instance; the show highlights how easy it is for a person to pretend to be somebody they are not in order to appeal to them.

Apps, such as Tinder, have also been criticised for creating a “dating apocalypse” in which romance has become a thing of the past.

Charlie Brooker’s Black Mirror episode, “Hang the DJ” gave us a futuristic insight into the future of online dating. It depicts a world where dating is controlled by a ‘system’ in which regulates who people date and how long they date for. This is obviously an extreme version of what could happen in the future but with Facebook revealing they will soon be entering the dating market, it will be interesting to see where online dating will go from here and the impact it will have on relationships around the world.

So, how will Facebook Dating fit into the world of dating apps and swiping left or right?

Will other social media platforms follow suit?