Every Sunday we will be recapping what happened this week in the world of social media, keeping you up to date!
Snapchat is in trouble again
The social platform has come under fire once more, this time for posting an offensive advertisement featuring popular singers, Rihanna and Chris Brown. The advertisement was for a smartphone game called Would You Rather? This particular advert asked users whether they would rather Slap Rihanna or Punch Chris Brown. The distasteful ad has provoked a huge backlash from users of the platform, with the majority saying that it was making light of domestic violence.
Rihanna quickly posted an Instagram story calling out Snapchat, suggesting that she was more concerned about the effects this would have on other domestic abuse victims rather than her own stating: “This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you.”
The platform has responded apologising for the advertisement, saying that it was a mistake and should have never been posted out. A spokesperson for Snapchat confirmed that Would You Rather? had been blocked from the platform as a result.
According to the Guardian, Snapchat’s shares dropped by 5% overnight following the backlash.
Twitter “camera-first” rumours
In Twitter news, rumours are circulating that the platform is working on a camera-first option similar to the style of Snapchat. The feature will reportedly make video sharing easier. It’s said to be similar to Snapchat in the way it will be “camera-first” allowing users to film video and post it straight to the site. This add-on could help Twitter to compete with Instagram and Snapchat on another level, offering users a video experience that is more accessible and instant.
Twitter’s testing out a breaking news feature at the top of user timelines
The social networking platform is also testing out a breaking news feature. The concept is to highlight the top news stories at the top of timelines to keep users informed and engaged. Users can use the feature to not only view the latest news stories but they can also see what other users have been tweeting in relation to the story. The feature is currently only being rolled out to a select number of IOS and Android users for testing.
Facebook opens instant gaming to all developers
Facebook has opened up instant gaming to all developers. They now have the chance to build HTML5-based games that can run on the social giant’s platform. Facebook has also launched a new monetization manager to help developers to “monetize, measure and grow their games”. This will help them to keep track of ad placements as well as monitor the progress of their games. The Instant Games team at Facebook posted a blog post on Wednesday announcing the changes, stating that any new developers can “start building and submitting games right away” on their App page.
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Check back next Sunday for your weekly recap of all things social.