YouTube provides people with the platform to create and share blogs in the form of video content – otherwise known as vlogging. From going to the supermarket, speed-cleaning kitchens to traveling to 3 different countries in a day and snowboarding through Times Square, there are no boundaries when it comes to what vloggers will film.
There are 1.5 billion monthly regular YouTube users and 400 hours of new video uploaded every minute.
That is a lot of content to watch.
YouTuber, Louis Cole (FunForLouis) uploads daily videos of his travels around the world. Currently, at 2,003,044 subscribers, a number which has most probably gone up as you read this, Cole’s videos are watched by hundreds of thousands people every single day.
Beauty and lifestyle vlogger Louise Pentland (SprinkleofGlitter) uploads weekly videos giving viewers an insight into what it’s like being a mother to two young children. With 2.6m subscribers, Pentland often uploads videos of her family or home life. Cole and Pentland upload completely different content to their channels, yet combined they have over 4 million subscribers.
So, what is it that makes us want to watch someone go about their daily life?
In 2010, The Only Way is Essex hit our screens, it was one of the UK’s first shows to portray “real-life” people in “real-life” situations. The show has been incredibly popular, currently on it’s 22nd series. As a society, we seem to be fascinated by watching real lives unfold on our television screens.
Video sharing platforms, such as YouTube, have changed the way in which we now can communicate. Anyone can turn their camera on, film and upload the footage for someone to view instantly. This has meant that vloggers can engage with anyone and at anytime on a personal level, which seems real and authentic compared to scripted television shows.
The explosion of vlogging has really taken off in the last few years, with vloggers now amassing huge international fan bases, multiple businesses, clothing brands, marketing agencies, sponsorship deals, the list goes on. Vloggers have become celebrities in their own right, suggesting that they have taken the role that reality TV-stars once had.
However, with the recent changes YouTube has made to it’s policies and the sheer amount of content that is uploaded everyday, it seems to be increasingly difficult to make a living from these platforms.
What are your thoughts?
Have vloggers now replaced reality TV-stars? Is daily vlogging a short-lived trend?