Every Sunday we will be recapping what happened this week in the world of social media, keeping you up to date!
Outrage over Snapchat’s redesign
More than one million people have protested against the recent update to Snapchat’s layout, signing an online petition in a bid to get the social platform to revert back to its original format.
Modifications to the layout include: separating friends and family content to content that is put out by brands, placing stories, snaps, messages and group chats all on the same page and swiping right instead of left now to view your friend’s stories.
In response to the public backlash, Snapchat has reportedly asked users to be patient and give the changes a chance.
See Snapchat’s full response here: https://techcrunch.com/2018/02/21/snapchat-responds-to-the-change-org-petition-complaining-about-the-apps-redesign/.
Facebook’s ad metric clear out
In a blog post by Brad Smallwood, Vice President of Advertising Science, Facebook announced that they are cleaning up and clarifying their ad metrics to reduce any confusion felt by advertisers who have stated that the data is “confusing”. In response, Facebook will now clearly label certain metrics to show how they are calculated and to distinguish which ones are estimates and which are accurate measurements.
The social platform has also announced that in July, they will “remove approximately 20 ad metrics” that they have been told by marketers are “redundant, outdated or infrequently used”.
Twitter bans bulk tweeting
Twitter has announced new guidelines in an attempt to reduce the number of bot accounts, mass tweets, likes and follows. The changes come after it was revealed that Russian bot accounts had been interfering with the 2016 presidential elections, with over 1.4 million users interacting with the accounts.
Twitter has stated that accounts have until March 23rd to remove any bulk tweeting features or they could face having their accounts suspended. The platform is also updating it’s dashboard application, Tweetdeck by preventing its users from sending out mass tweets as well as mass retweeting, liking or following multiple accounts at once.
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Check back next week for a roundup of the latest stories.