Every Sunday we will be recapping what happened this week in the world of social media, keeping you up to date!

Facebook discards split news feed trial

On Thursday, Facebook ended its trial of a split news feed otherwise known as ‘The Explore Feed’. This feature split the usual news feed into two – posts from family and friends and posts from pages that the user had expressed interest in. The test began in October and was rolled out in six countries: Bolivia, Guatemala, Cambodia, Slovakia, Serbia and Sri Lanka. Following a large amount of negative feedback, in response to the trial, the decision was made by the social giant to not take the idea any further.

Head of News Feed at Facebook, Adam Mosseri, posted a blog post announcing the decision on Thursday. He stated that: “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”

The test itself has faced criticism by those who believe that Facebook didn’t take into consideration the effects of the news feed changes, especially on the countries they rolled the feature out to. In response to this criticism, Mosseri has said that Facebook would be updating the way they test new products and how this is then communicated to the public.

Twitter’s call for help in identifying the ‘health’ of social media

On 1 March, Twitter CEO Jack Dorsey sent out a Twitter thread calling for applicants to propose methods by which Twitter could use to effectively measure their ‘health’.

The statement by the social platform has suggested that they want to become more aware of the effects of social media to be able to “increase the collective health, openness and civility of public conversation.”  

Dorsey goes on to say that this action is a result of users who have “taken advantage” of the service, for example using it for abuse, harassment or manipulation through bots.  

The idea behind this is to measure how the platform is progressing and to measure how ‘healthy’ it is for its users. Dorsey has revealed that Twitter is encouraging independent experts to send in applications to propose ways in which Twitter can pinpoint “indicators of conversational health”.

To apply, applicants need to submit an online proposal that includes proposed health metrics and methods for measuring data, by Friday April 13th.

In other Twitter news this week, the social platform has announced a new “share icon” that allows you to direct message tweets to others, share tweets via email or text message and bookmark tweets you want to save. The feature doesn’t notify the user that you have bookmarked their tweet and instead saves it to a list that can only be seen by you. The share tool is now available to all users around the globe and can be used on iOS, Android, Twitter Lite and mobile.twitter.com.

Snapchat powers through

Snapchat seems to be powering through the backlash to its redesign, as data published by analytics firm, SensorTower, revealed that there has been a 55% week-on-week increase in first-time app installs in the U.S. Despite the huge negative feedback, this sharp increase in downloads suggests that there is really no such thing as bad publicity.

What will Snapchat’s next move be?

We’ll keep you posted.

Check back next week for a roundup of the latest from social media.