It’s been a busy couple of weeks for Instagram. Following the news that businesses can now schedule posts, the social platform has announced that it’s bringing carousel advertisements to Instagram stories, allowing brands to publish three pieces of content instead of one. The feature is being rolled out by brands such as Gap and Coca-Cola to test how well it will work. Check out how Gap have been using it here: https://business.instagram.com/blog/carousel-ads-for-instagram-stories/.
Want a dancing hot dog stuffed toy or a jumper featuring Snapchat’s logo? Snapchat is trialing an e-commerce store which allows it’s users to purchase items straight through an in-app service. Users just need to scan the QR code on Snapchat’s website to be taken to the store. Currently, there is only a small section of products available as the video-sharing platform tests the potential use of the store. Whilst on the subject of Snapchat, in light of the upcoming Winter Olympics, the platform has announced it is partnering with NBC sports to live stream the event that is taking place in South Korea. Users can use the “Live” feature to watch video segments that will be between two to six minutes long giving them access to the games no matter where they are.
What’s new on Facebook? The social media giant has confirmed it is currently testing out a “downvote” button in a select few cities in the U.S. In the past, the social media giant has not given in to the large demand for a “dislike” button. However, Facebook has stated that the purpose of this new button is to promote meaningful interactions and offer users the chance to give feedback on other users’ comments. Last but not least, Twitter. Following huge losses in the past year, Twitter has reported a 12% surge in its shares following the release of its first quarterly profit, with overall revenue increasing by 2%.
The turnaround in revenue is apparently down to Twitter’s emphasis on video and live-streaming feature which has seen an increase in advertising sales. Despite the positive news for Twitter, its user growth hasn’t seen much of a change with the number of monthly active users decreasing from 69 million to 68 million in its third quarter.
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