Wave goodbye to the News Feed as it’s all about Stories now; this is according to data which states that Stories creation and consumption is up 842% since 2016. It’s predicted that in the future, Stories will surpass the News Feed as the main platform for user-generated content.
We were first introduced to Stories back in 2013 on Snapchat’s platform. The success of Snapchat Stories influenced Instagram to then release their own version in 2016. Facebook followed suit in 2017, introducing ‘Facebook Stories’ to the public.
Facebook CEO, Mark Zuckerberg has reportedly said Facebook must ensure that “ads are as good in Stories as they are in feeds”.
With Stories growing in popularity by the day and brands now using them to advertise their products, it begs the question: which one is the best?
Snapchat Stories is currently sitting at 166 million daily active users. Since launching in 2013, the feature has evolved into one of the most used parts of the app with millions of users creating and uploading stories from across the globe.
According to eMarketer, Snapchat is now the favourable platform with younger audiences, otherwise known as Generation Z, over Instagram and Facebook.
It’s predicted that this year Snapchat will add 1.9 million users to that demographic.
Snapchat have had a controversial last few months with their Stories update and then a redesign.
Currently, due to popular demand, the Stories are laid out in reverse chronological order again.
The Stories feature has a Discover page which splits Stories into Friends, Subscriptions and News Stories where brands can also sponsor content to appear.
Since being released in 2016, Instagram Stories have proven extremely popular. Just last month, the platform celebrated hitting 400 million daily active users – over double that of Snapchat.
One clear difference between the two platforms is if a user’s account is set to public, their Story is also public, meaning that more people will see their Story than if they were set to private.
The platform’s Stories feature is constantly evolving with new features and filters being added regularly.
The latest one to be added is a Question and Answer sticker which lets users ask each other questions through their Stories.
Facebook Stories has had a slow growth since it was released in 2017. However, in May the platform announced that they had hit 150 million daily active users, proving that the platform is catching up to Snapchat.
In general, it’s reported by eMarketer that Facebook is losing their younger crowd who are choosing to spend their time on other platforms such as Instagram and Snapchat instead.
TechCrunch reported that Facebook Stories were introducing ads in the form of 5 to 15 second video ads that users can skip.
Of course, we can’t ignore WhatsApp Stories, reportedly the most popular with 450 million daily active users as well as Facebook Messenger Stories.
Even companies such as AirBnb are jumping on the Story bandwagon.
So, will Stories take over the News Feed?
Are Snapchat Stories a thing of the past?