Every Sunday we will be recapping what happened this week in the world of social media, keeping you up to date!
Airbnb Introduce Travel Stories
Airbnb is the latest company to adopt the Stories feature. According to the accommodation provider’s website, Travel Stories will be “made up of short video sequences, which are accompanied by a caption and a location.” The feature can be accessed via the profile view under the “Travel Stories” option.
The company are encouraging users to focus on the destination (rather than selfies) when capturing images to show other travellers the places they are visiting. Features of the tool include: Adding a video from your camera roll (max 10 seconds), tagging a location and previewing your story before you publish it.
It is currently only available on iPhone, which means Android users may have to wait a little longer to try out the feature!
Image source: Airbnb
Instagram Is Launching A Mute Function
As we mentioned earlier this week, Instagram are releasing a set of new features designed to improve the user experience.
Ever wanted to unfollow someone but don’t want them to notice? Well, now you can with Instagram’s newest feature. The platform is adding a ‘Mute’ option, giving users the chance to remove another user’s post or story from their news feed, without having to actually unfollow them. The muted user will not be informed that they have been muted.
The feature is reportedly rolling out in the next few weeks so keep your eyes peeled.
GDPR Has Come Into Effect
You’ve probably noticed that your email inbox has been a little fuller than usual. With the new European data protection rules now in full effect since Friday, companies and brands everywhere have been emailing their customers informing them of the changes and asking them to give consent to be kept on their mailing lists.
Although, this may be good news to those want to have clear-out their inboxes, many companies are concerned that the new regulations will affect how they reach existing customers in the future.
Unsure what GDPR is and how it affects you? Find out the details here.
Facebook’s New Strategy To Combat Fake News
Facebook have posted a number of announcements on their blog about their fight against fake news. The platform has released a short film called “Facing Facts” which shows director, Morgan Neville, spending time with members of the Facebook News Feed team and how they are combating the spread of misinformation. The film has been published on Facebook’s Inside Feed.
Video source: Facebook YT
Alongside the film, Facebook is also running a News Literacy Campaign designed to share tips with users on spotting fake news and how they can go about reporting it.
Last month, Facebook announced a new initiative, aimed at exploring “the role of social media in elections”. The platform will work with independent researchers to effectively measure the volume and effects of misinformation on Facebook. In the next few weeks, there will be a request for research proposals, followed by a selection process of scholars who will receive the funding needed to carry out the research.
That’s all for this week.
Check back next Sunday for the latest from social media!