Instagram have fuelled rumours that the platform will soon let users upload longer-style videos by emailing a select number of reporters invites that, according to TechCrunch, simply state: “Instagram has some news to share and we want you to be the first to hear about it.”
Reportedly, the platform is preparing to announce the feature on June 20th. The platform is also in talks with social media influencers and launch partners ahead of the announcement next week.
TechCrunch has also reported that Instagram wants to eventually let content publishers monetise their videos (similar to YouTube). As well, the new video section will only be for pre-made video uploads and the feed will consist of popular videos (again similar to YouTube).
So, could Instagram rival YouTube?
Here are a few pros and cons:
Do you think Instagram could rival YouTube?
What will they announce on June 20th?
We’ll keep you updated!