Move over Spotify and Apple, YouTube is launching their very own music streaming service – YouTube Music. The popular video platform announced the service on their blog, a couple of weeks ago. However, YouTube Music was officially released last Tuesday. So far, it’s only available to those in the US, Australia, New Zealand, South Korea and Mexico. There’s plans to roll out to Canada, as well as the UK, Germany, France, Russia and Italy.
So, how does it work?
Similar to Spotify, YouTube Music will offer a free service with advertisements as well as a paid-subscription service called YouTube Music Premium, priced at $9.99 a month. The paid-service will allow users to download music, listen without advertisements and play music in the background whilst using other apps.
I know what you’re thinking, how is this any different to Spotify?
Well, according to YouTube’s Product Manager, Elias Roman, YouTube Music has a huge catalogue of “remixes, live performances, covers and music videos that you can’t find anywhere else.”
Ever had a song stuck in your head but can’t remember the name? With the added bonus of Google Search, users will be able to search for music even if they don’t know exactly what they’re looking for. This means that users can simply describe the song or input a lyric to find the exact song.
The app will be available via mobile and on desktop and reportedly has a similar interface to the main video channel.
Check out a preview below.
Video source: YouTube Music
According to Pitchfork, the Google Assistant will make recommendations based on factors such as time of day and location.
Users will now also have the option to purchase YouTube Premium (formally YouTube Red) which combines both the premium programmes and music service for $11.99 per month. Existing Google Play users will also now have the YouTube Music Premium membership automatically added to their package.
It’s great to see YouTube adapting their model to compete against Spotify and Apple, as it shows their willingness to change as trends are also changing. YouTube have an edge with their Google Search feature, which will let users have access to more than simply the full versions of songs. However, it will take some convincing to convert users from their beautifully curated Spotify playlists to YouTube Music where they will be starting from scratch.
Will it be successful? It’s hard to say right now, only time will tell!