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What We Have Done

We partnered with Best Breakfasts to lead all things influencer—from strategic planning to hands-on creator management. Our role focused on ensuring the brand hit the right tone, with the right voices, in front of the right audiences.

Our support included:

• Sourcing and managing relevant creators in food, lifestyle, and youth culture
• Coordinating influencer content rollouts for launch and post-launch moments
• Advising on tone of voice, content direction, and creator fit
• Supporting in-house teams with influencer contracts, briefs, and performance tracking

Creative Process

Our approach was rooted in authenticity—matching the Sidemen’s down-to-earth, entertaining brand with creators who could deliver content that felt natural and fun.

We sourced creators who:

• Aligned with the Sidemen’s tone and fanbase
• Had strong engagement and content credibility within food or youth entertainment
• Could create short-form video content that felt platform-native and audience-led

We helped guide creators through the briefing process, encouraged flexible content styles, and allowed their individual voices to shine—leading to more genuine reactions and better engagement.

Refine the Strategy

Once the initial wave of content went live, we stayed close to performance—analysing which creators and formats were landing best.

From there, we:

• Identified top-performing content and worked with creators to double down on winning styles
• Recommended campaign adjustments based on engagement trends and platform shifts
• Provided strategic input on how to maintain momentum beyond launch through creator consistency and timing
• Flagged key learnings for future influencer campaigns, including creative hooks and audience crossover opportunities

Conclusion

Our work with Best Breakfasts helped bring the brand to life through a creator-first approach. By managing a cast of relatable, relevant influencers and offering strategic guidance throughout the process, we helped shape an authentic buzz around the launch and ensured Best Breakfasts made a strong first impression—both online and in the real world.

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