GDK

What We Have Done

We’ve partnered with GDK to inject fresh energy into their marketing efforts, using creators, campaigns and creative to help reposition the brand as more than a late-night bite—it’s a modern, crave-worthy experience.

Our focus areas included:

• Strategic influencer collaborations across food, lifestyle and comedy verticals
• Short-form content production optimised for TikTok and Instagram
• Paid social campaigns to amplify launches and deals
• Coordinated rollouts for new product drops and store openings

Together, we helped GDK cut through the noise and stay top-of-mind in a competitive fast food landscape.

Creative Process

To connect with Gen Z and Millennial audiences, we focused on real, relatable content—tapping into creators who could genuinely get excited about the brand.

We worked with influencers to capture:

• Taste-test reactions and first bites
• Behind-the-scenes tours of new locations
• Humorous skits featuring GDK favourites
• Limited-time item launches like the Boss Box or new doner wraps

All content was shot with platform-native formats in mind—leaning into trends, sounds, and viral moments that felt natural to the creators and their followers.

Refine the Strategy

Once live, we closely monitored performance across all influencer posts and ads to identify top-performing content styles and creators. From there, we:

• Prioritised creators who delivered high engagement and strong brand fit
• Shifted spend towards vertical video and story formats that converted best
• A/B tested captions, hooks, and CTA styles across paid content
• Evolved content themes based on seasonality, new store launches, and trending formats

We also layered in geo-targeted influencer drops to support specific store openings, driving real local traffic.

Conclusion

Our ongoing partnership with German Doner Kebab has helped position them as a culturally relevant, youth-favourite brand through smart content and creator strategy.

By pairing great food with creators who genuinely connect to their audience, we turned everyday bites into shareable moments—and helped GDK grow its influence both online and in-store.

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