Sides

What we've done

We teamed up with Sides, the fast-growing food brand by the Sidemen—the biggest YouTube group in the world—to supercharge their digital presence. Our mission? Drive hype and footfall through authentic influencer collaborations and user-generated content (UGC) that resonated with their loyal, engaged audience.

Creative Process

We started by digging into Sides' core goals: increase brand visibility, push product awareness, and create viral moments that convert fans into customers. With the Sidemen’s influence already sky-high, we crafted a strategy that tapped into culturally relevant creators and real people enjoying the brand.

Our focus was on authenticity and reach—pairing niche foodies with mainstream personalities to hit both hyper-local and mass-market audiences.

Conclusion

Our influencer and UGC campaign for Sides turned everyday content into a cultural moment. By combining the power of creators with smart strategy, we helped make their food not just something to eat—but something to post about.