XIX

What We Have Done

We partnered with XIX Vodka from the ground up, working closely with the team to shape the identity and impact of the brand. From launch strategy to full-scale creative execution, we delivered a comprehensive campaign that fused premium aesthetics with the cultural weight of the Sidemen.

Our work spanned across:

• Brand positioning & launch campaigns
• Creative content production
• Performance-driven ad campaigns
• End-to-end eCommerce setup and optimization
• Influencer seeding and content strategy

Our goal was clear: make XIX not just another vodka brand, but a standout lifestyle product that resonates with a new generation of drinkers.

Creative Process

We started by crafting a bold, refined visual identity that balanced luxury with the Sidemen’s rebellious, high-energy tone. This was brought to life through premium product photography, launch trailers, and on-brand video spots across socials.

For content, we blended high-end studio shoots with raw, lifestyle-driven moments—giving XIX both a polished and accessible feel. Our creative direction was built for shareability and cultural impact, allowing fans to instantly connect with the brand’s energy.

We also designed social-first assets tailored for TikTok, Instagram, and YouTube, alongside custom ad creative built to convert.

Refine the Strategy

Once the initial hype around launch was captured, we shifted focus toward performance and longevity.

Here’s how we optimized:

• Ad Strategy: We used A/B testing across Meta and Google to identify top-performing creative, refine targeting, and scale budget efficiently.
• eCommerce: We improved conversion rates by refining the product pages, optimizing UX, and implementing data-backed CRO tactics.
• Influencers: We developed a seeding strategy with creators in nightlife, lifestyle, and music niches—ensuring organic brand exposure through content that didn’t feel forced.
• Retention: We worked with the brand to build email flows and retargeting funnels to turn first-time buyers into loyal customers.

Conclusion

Our partnership with XIX Vodka helped launch a premium spirit with viral momentum and lasting cultural relevance. Through cohesive creative, sharp performance marketing, and influencer-driven brand storytelling, we positioned XIX as the vodka of choice for the next-gen consumer—online, on shelves, and everywhere in between.

‍